FRANS o ARON
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7-Eleven Nachos

7-ELEVEN X FROGGY
 

‘7-Eleven Nachos’
7-Eleven X Froggy

A music video celebrating a Riot Grrrl band and their love of 7-Eleven Nachos.

 

A teenage Riot Grrrl band called Froggy wrote an amazing song called 7-Eleven Nachos and asked if the brand could sponsor them as a joke. We said yes. So we created an entire social media campaign with one goal; make the band famous.  The campaign culminated in a music video launch that caught the attention of Mötley Crüe, My Chemical Romance, Taking Back Sunday, White Zombies, and Kevin Smith, who put the song in Clerks 3.

 
 
 
 
 
 
 
 
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Before the music video release, we turned 7-Eleven’s social media account into a Froggy fan account and teased the drop to all our followers.

 
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After the music video launched, we continued to amplify the band and their music on all our channels.

 
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We surprised and delighted people who followed Froggy on IG by sending them posters and album art from the band.

 
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And a few fans even got custom-made Froggy leather jackets with handwritten type; replicas of the ones the band wore in the music video.

 
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All the hard work was truly worth it when we got to see their heartfelt reactions to watching the music video for the first time <3