FRANS o ARON
MDL711 Thumbnail.jpg

MODEL 711

7-ELEVEN
 

‘Model 711’
7-Eleven

A real car completely designed by 7-Eleven’s biggest car fans. 

 

The car community loves 7-Eleven because it’s their spot to pull up at night, grab some snacks, and take mouth-watering pictures of their sweet rides under the 7E neon signs. So to tap into this engaged fandom, we created MODEL 711 — a car designed by the car community on social media, that we then gave away to one lucky fan.

 
 
 
 
 
 
 
 

CAR FANS STARTED SHOWING OFF THEIR RIDES IN FRONT OF 7-ELEVENS

 
 
 

THEN They STARTED commenting "WHERE CAR?" ON ALL POSTS THAT DIDN'T Feature CARS

 
 
 

SO WE ANSWERED them WITH “HERE CAR” — MODEL 711

 
 
 

THE CAR COMMUNITY GOT TO VOTE ON HOW THE CAR WOULD LOOK on social

 
 

WHEN ALL THE VOTES WERE IN, WE UNVEILED A CGI VERSION OF MODEL 711

 
 
 
 
 
 

AND BUILT THE IRL CAR TOGETHER WITH GALPIN AUTO SPORTS

 
 
 
 
 

Lastly, ONE LUCKY CAR FAN WHO HAD INTERACTED WITH THE CAMPAIGN won the car <3