Anything Flows — FRANS o ARON

‘Anything Flows’
Slurpee

Slurpee champions the next generation of hip-hop artists.

Hundreds of indie artists have referenced 7-Eleven’s iconic Slurpee drink in their songs; artists that may never get their one-in-a-million shot. So we partnered with Grammy-winning producing duo Nova Wav and popular artist Flo Milli to give up-and-coming artists a boost by featuring them in the Slurpee-inspired song of the summer.

We promoted the up-and-coming artists featured in the music video with personal spotlights on social.

And when the song dropped, so did an open verse challenge where the artist with the best flow would get on the official remix with Flo Milli.

Artist Rhyan Besco was selected as the winner, who was gifted the custom iced-out Slurpee chain from the music video and the opportunity to open for Flo Milli on her USA tour.

Anything Flows got over 20M+ views and streams, and it was the first ever branded song to get organically featured on Rap Caviar, Spotify’s biggest playlist.

Slurpee champions the next generation of hip-hop artists.

We promoted the up-and-coming artists featured in the music video with personal spotlights on social.

And when the song dropped, so did an open verse challenge where the artist with the best flow would get on the official remix with Flo Milli.

Artist Rhyan Besco was selected as the winner, who was gifted the custom iced-out Slurpee chain from the music video and the opportunity to open for Flo Milli on her USA tour.

Anything Flows got over 20M+ views and streams, and it was the first ever branded song to get organically featured on Rap Caviar, Spotify’s biggest playlist.

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